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Why investing in real estate might not be the best idea in 2025 in San Jose

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Our industry specialist has reviewed and approved the final article. Also, some of the data presented here have been integrated into the San Jose real estate spreadsheet template.

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Thinking about investing in San Jose real estate in 2025? You might want to reconsider.

While the city has seen growth in the past, current trends suggest that the market may not be as promising as it once was.

In this blog post, we will explore why investing in San Jose real estate might not be the best idea in 2025.

We rely on reliable data and statistics from multiple trustworthy sources to provide a comprehensive analysis.

By the end, we draw our own conclusions based on this thorough examination. Enjoy the read!

How this content was produced 🔎📝

At What's My Cash Flow, we study the San Jose real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

When working on this content, we started by gathering insights from these conversations and our own observations. But we didn’t stop there. To make sure our statistics and data are reliable, we also dug into trusted sources like US Census Bureau, Macrotrends, and World Population Review (among many others).

We only share real estate insights that are backed by solid facts and credible sources. If we can’t find enough reliable data, we skip it. There’s no point in giving you vague claims or unrealistic ideas that don’t add up. Our goal is simple: to give you trustworthy, well-researched information about why this market could be a smart investment—not just a random list of opinions.

We’re all about transparency, so we include all our sources and citations. That way, you can double-check or explore further if you want (we actually encourage it!).

We also use AI to make sure everything is written clearly and free from errors, so it’s easy for you to read and understand.

To make things more engaging, we’ve created custom infographics that highlight key trends and data. We hope they’re helpful! Plus, all the illustrations and media are designed in-house to ensure top quality and relevance.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

This article offers thoughtful insights and analysis based on reliable sources, but it should not be considered financial advice. We work hard to research, compile, and analyze data to give you a well-informed perspective. However, as you can guess, our analysis involves subjective choices, such as source selection and methods, and it cannot fully capture the market's complexity. Please, always do your own research, consult professionals, and make decisions based on your own judgment. Any financial risks or losses are your responsibility. Additionally, you should know that we have no affiliation with the sources mentioned, ensuring our analysis is completely impartial.

1) San Jose's "price-to-rent ratio" is 53.2, indicating a significantly high level

Signal strength: strong

The price-to-rent ratio in San Jose is at 53.2, which is considered quite high. This ratio is a key indicator that helps potential investors understand whether buying a property is financially sensible compared to renting it out.

When the price-to-rent ratio is high, it suggests that property prices are significantly higher than the rental income they can generate. This means that investors might not see a good return on their investment if they choose to buy a property in this market.

In simpler terms, the cost of buying is not justified by the rental income you could earn. This makes it less attractive for those looking to invest in real estate in San Jose.

If the price-to-rent ratio were closer to 15, it would indicate a more balanced market where buying could be a better investment.

Sources: USCensus, Redfin, Zillow

2) A local in San Jose would need about 10.5 years to afford a house, which is quite a long time

Signal strength: moderate

In San Jose, it would take around 10.5 years for a local to save enough to buy a house, which is quite high.

This is a signal that buying property might not be a good investment because the median household income is about $136,229, which is relatively high, yet it still takes over a decade to afford a home. The median home price is around $1,423,994, making it difficult for locals to enter the housing market.

When it takes such a long time to save for a down payment, it suggests that housing prices are not aligned with local income levels. This misalignment can indicate that the market is overvalued and potentially risky for investment.

If the time to buy a house were closer to 3 to 5 years, it might suggest a healthier market where buying property could be a better investment.

Source: USCensus

housing prices San Jose

We created this infographic to show how property prices in San Jose compare to other big cities in California. It shows the median price as well as the price per sqft, making it easy to see which places might offer the best value. We hope you find it helpful.

3) San Jose, California, is experiencing a population drop, with numbers falling by 5.24%

Signal strength: moderate

The population of San Jose, California, is experiencing a notable decline, with a 5.24% decrease from 2020 to 2024. This trend raises concerns about the potential risks associated with investing in property in the area.

One key factor to consider is the impact of population decline on property demand. As the number of residents decreases, the demand for housing may also diminish, leading to a potential oversupply of properties. This oversupply can result in lower property values and rental prices, making it challenging for investors to achieve a good return on investment.

Additionally, a declining population can affect the local economy and infrastructure. With fewer people living in the area, there may be reduced economic activity, which can impact businesses and services. This economic downturn can further influence property values negatively, as a vibrant local economy is often a key driver of real estate appreciation.

While the broader San Jose-Salinas-Santa Cruz market shows a forecasted population increase, the variability in these projections suggests uncertainty. The metro area is experiencing slower growth compared to the city itself, indicating that the positive trends in the surrounding areas may not fully offset the challenges faced by San Jose.

Sources: World Population Review, San Jose Spotlight, Macrotrends

4) Airbnb or "short-term rental" in San Jose isn't very profitable, with returns at just 2.0%

Signal strength: moderate

The cash-on-cash return on Airbnb in San Jose is 2.0%, which is considered very low for real estate investments. This low return suggests that the income generated from short-term rentals is not sufficient to cover the costs and provide a reasonable profit.

In San Jose, the typical short-term tenants are business travelers and tech professionals visiting for work-related purposes. These visitors often prefer short stays and may not be willing to pay premium rates, which limits the potential rental income.

Additionally, the high property prices in San Jose make it challenging to achieve a good return on investment. The combination of high costs and low rental income makes it difficult for investors to see significant profits.

If the cash-on-cash return were to increase to around 8%, it would indicate a more favorable investment climate in San Jose's real estate market.

Source: Mashvisor

supply and demand real estate San Jose

Our team designed this infographic to show how competitive the real estate market in San Jose is vs. other major cities in California. It shows the percentage of sales above the list price, a key indicator of market competition.

5) The "cash-on-cash return" for long-term rentals in San Jose is just 2.0%, which is quite low

Signal strength: moderate

The cash-on-cash return in San Jose is only 2.0%, which is considered very low for real estate investments. This low return suggests that the income generated from renting out a property is not sufficient to cover the investment costs effectively.

In San Jose, the typical long-term tenants are tech professionals and employees of major tech companies who often have high salaries. However, these tenants may prefer renting over buying due to the high property prices and cost of living in the area.

As a result, the rental market is competitive, but the rental yields are not high enough to make property investment attractive. Investors might find that their returns are not meeting their financial goals due to these factors.

If the cash-on-cash return were to increase to at least 8% or higher, it would indicate a more favorable investment opportunity in San Jose.

Source: Mashvisor

So, is investing in San Jose real estate a good idea for 2025? Probably not.

Investing in real estate in San Jose in 2025 might not be the best move.

The price-to-rent ratio is a whopping 53.2, which means buying a property is much more expensive than the rental income it can generate. This high ratio suggests that investors might not see a good return on their investment. In simpler terms, the cost of buying is not justified by the rental income you could earn.

Additionally, it takes about 10.5 years for a local to afford a house, indicating that housing prices are not aligned with local income levels. This misalignment can signal an overvalued and potentially risky market. Furthermore, the population in San Jose is dropping by 5.24%, which could lead to lower property values and rental prices due to decreased demand.

Lastly, the cash-on-cash return is just 2.0%, both for Airbnb and long-term rentals, which is quite low. This means the income generated from renting out a property is not sufficient to cover the investment costs effectively. All these factors combined suggest that investing in San Jose real estate in 2025 might not be the best idea.

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