Our industry specialist has reviewed and approved the final article. Also, some of the data presented here have been integrated into the Florida real estate spreadsheet template.
Thinking of buying in Florida? Get our financial spreadsheet tailored to this specific market.
Thinking of investing in an Airbnb property? Florida continues to dominate as a top market in 2025, and the stats back it up.
Read this article to uncover 12 compelling reasons why Florida is an Airbnb hotspot. If you’re planning to invest, explore our Florida Airbnb profitability spreadsheet to assess your potential returns.
This article gives you valuable insights, but remember, it’s not and will never be investment advice. We pull data from a range of sources to provide you with the most accurate picture possible, yet we can’t guarantee complete accuracy. Markets are difficult to predict. Make sure to do your own research and consult a professional before making any financial moves. Any risks or losses are your own responsibility.
1) Florida's record 34.2 million visitors highlight its booming tourism, making it a lucrative Airbnb market for 2025
In Q2 2024, Florida welcomed a record 34.2 million visitors, highlighting its strong tourism industry and creating opportunities for Airbnb.
The diverse attractions, from beaches to cultural sites, draw a wide range of tourists, increasing demand for varied accommodations.
This trend suggests Florida will be a lucrative Airbnb market in 2025, with its steady tourist influx and robust hospitality infrastructure, making it an attractive investment choice.
- Why Florida is a good place to invest in real estate in 2025
2) Miami and Orlando's strong demand for short-term rentals makes Florida a lucrative Airbnb market in 2025
Miami and Orlando are top Airbnb destinations in the U.S., reflecting strong demand for short-term rentals due to their unique attractions and favorable climate.
Miami's beaches and nightlife, along with Orlando's theme parks, draw millions of visitors annually, ensuring a steady market for Airbnb hosts.
Tourists prefer Miami's art deco and culinary scene, while Orlando's family-friendly attractions remain popular.
Florida's year-round tourist appeal and established reputation make it a lucrative Airbnb market for 2025, offering high occupancy rates and competitive pricing for investors and hosts.
Source: Mashvisor
- Why is Miami one of the top places to invest in real estate in 2025?
3) Orlando's Airbnb average daily rate jumped to $233, making it a lucrative hotspot for investors in 2025
In February 2024, Orlando's Airbnb average daily rate (ADR) rose to $233 from $200 in 2022, indicating increased demand and popularity as a travel destination.
This rise suggests property owners can charge more, attracting potential investors.
Factors include Orlando's renowned theme parks, rebounding tourism, and improved infrastructure, enhancing its appeal.
These trends make Florida, especially Orlando, a lucrative opportunity for Airbnb hosts and investors in 2025, with rising ADR signaling potential profitability and rental income growth.
Source: BNBCals
4) Orlando's average annual revenue per property is $23,103, making it a lucrative Airbnb market in 2025
In Orlando, the average annual revenue per property is $23,103, highlighting strong profitability for Airbnb hosts.
This reflects the thriving short-term rental market in a major tourist destination.
With millions visiting Orlando's theme parks and attractions, demand for lodging remains high, translating into substantial earnings for property owners.
The city's diverse attractions cater to families and business travelers, allowing hosts to tailor offerings and enhance earnings.
These factors make Orlando a promising Airbnb investment market in 2025, with consistent demand and attractive revenue figures appealing to both new and seasoned investors.
Source: AirDNA
Thinking of buying in Florida?
We have real estate spreadsheets fully tailored to this market. Get them now.
5) Florida's property tax rate is low (0.8%), making it a hot spot for profitable Airbnb investments in 2025
Florida's property tax rate is 0.8%, below the national average of 0.99%, making it attractive for vacation rental investments.
This lower rate allows property owners to retain more rental income as profit, enhancing the affordability of owning property.
Reduced taxes lower maintenance costs, enabling owners to improve and market their rentals, leading to higher occupancy and revenue.
Florida's popularity as a tourist destination ensures a steady visitor flow, boosting rental income potential.
These factors make Florida a strong Airbnb market in 2025, offering reduced expenses and high demand for profitable short-term rentals.
6) A whopping $6.5 billion downtown redevelopment in Tampa Bay is set to make it a prime Airbnb hotspot by 2025
A $1.3 billion investment in a new Tampa Bay Rays stadium is part of a $6.5 billion downtown redevelopment project aimed at transforming the area into a vibrant hub.
This influx of capital is expected to attract tourists, business travelers, and sports fans, increasing demand for short-term rentals like Airbnb.
The revitalized downtown will enhance the area's appeal, making it a prime location for Airbnb hosts.
By 2025, the Tampa Bay area is poised to be an excellent market for Airbnb, offering promising returns for investors due to increased tourism and demand for accommodations.
Source: AP
- Why Florida is definitely be a real estate buyer market in 2025
7) Orlando's Airbnb occupancy rate hit a high 73%, driven by tourist and business traveler demand
As of March 2024, Orlando's Airbnb occupancy rate reached 73%, indicating strong demand for short-term rentals.
This high rate reflects frequent bookings by tourists and business travelers who value the unique experiences Airbnb offers.
Orlando's appeal stems from attractions like Walt Disney World and Universal Studios, drawing millions annually, and a growing business sector attracting professionals.
The 73% rate highlights Orlando's diverse market appeal, suggesting a promising opportunity for Airbnb investments in 2025.
With ongoing tourist influx and city development, Florida's Airbnb market is poised for growth, making it an attractive investment option.
8) Orlando's downtown transformation with The Canopy will boost Airbnb demand, making it a hot market in 2025
Set to begin in early 2025, The Canopy will transform downtown Orlando under I-4 into a vibrant urban hub, boosting its appeal for Airbnb hosts.
This development will enhance the area's attractiveness with unique amenities and cultural offerings, increasing foot traffic and tourism.
The Canopy's introduction will likely raise demand for nearby short-term rentals, benefiting Airbnb hosts with more bookings and higher rates.
Florida's investment in projects like The Canopy highlights Orlando as a promising Airbnb market in 2025, offering excellent opportunities for short-term rental investments.
Source: City of Orlando
9) Disney's massive $17 billion investment in Florida will supercharge its Airbnb market
Disney's $17 billion investment in infrastructure, including expansions and new attractions, will transform Florida's tourism, boosting the Airbnb market.
This development is expected to increase tourist numbers, driving demand for Airbnb accommodations.
Property owners can anticipate higher occupancy rates and rental prices, indicating a long-term opportunity.
Disney's investment highlights Florida's potential as a lucrative Airbnb market in 2025, benefiting local economies and offering opportunities for Airbnb hosts.
10) Jacksonville's Airbnb listings averaged 234 booked nights per year, showcasing a hot market for 2025
In 2024, Jacksonville's Airbnb listings averaged 234 booked nights per year, indicating strong demand and a high turnover rate.
This suggests Jacksonville is a year-round destination for business, leisure, and events.
The city's attractions, business growth, and transportation hub status contribute to this steady influx of travelers.
The high occupancy rates highlight Jacksonville as a promising Airbnb market for 2025, offering lucrative opportunities for property owners and investors.
With its natural beauty, economic growth, and cultural offerings, Florida remains a desirable destination, ensuring continued demand for Airbnb accommodations.
Source: Airbtics
11) A typical Jacksonville host earns $38,000 annually, which is more than comfortable
A typical host in Jacksonville earns $38,000 annually, indicating strong rental yields and substantial income potential in Florida's Airbnb market.
Jacksonville benefits from a thriving tourism industry, pleasant climate, and year-round attractions, ensuring high occupancy rates and competitive pricing.
The relatively low property costs compared to other major cities enhance return on investment.
These factors make Jacksonville a promising Airbnb market for 2025, offering significant income opportunities in Florida's vibrant tourism sector.
Investing in Airbnb in Florida is a compelling opportunity.
Source: Airbtics
- Why is Jacksonville becoming a strong Airbnb market for 2025?
12) Miami's Airbnb market shines with a 4.7 average review score, making Florida a hot spot for Airbnb in 2025
In 2024, Miami's Airbnb market achieved an average review score of 4.7 out of 5, indicating high guest satisfaction and quality accommodations.
This reflects hosts' commitment to excellent service and property maintenance, fostering trust and encouraging Airbnb use.
Miami's success sets a precedent for Florida, suggesting a promising market for Airbnb investors and hosts.
With Miami leading, other Florida cities may strive for similar guest satisfaction, making the state an attractive destination for travelers and hosts.
Florida is poised to be a strong Airbnb market in 2025, emphasizing quality and reliability.
Source: BNBCals
Get our spreadsheets tailored to Florida!
Our tools cover everything: NOI, COC, Cap Rate, Gross Yield, Net Yield, LTV, ROI, and numerous other metrics and charts.
So, is Florida a top Airbnb market in 2025? Absolutely!
Florida's Airbnb market is thriving, and the numbers speak for themselves.
With a record 34.2 million visitors in Q2 2024, Florida's tourism industry is booming, creating a strong demand for Airbnb accommodations. Cities like Miami and Orlando are leading the charge, with Miami's 4.7 average review score and Orlando's 73% occupancy rate showcasing their appeal to travelers. These cities offer unique attractions and a favorable climate, ensuring a steady stream of guests.
Orlando's average daily rate has jumped to $233, and hosts in Jacksonville earn an impressive $38,000 annually, highlighting the profitability of investing in Florida's Airbnb market. Additionally, Florida's low property tax rate of 0.8% further enhances the financial appeal for investors. With ongoing developments like Tampa Bay's $6.5 billion downtown redevelopment and Disney's $17 billion investment, Florida's Airbnb market is set to soar in 2025, offering lucrative opportunities for hosts and investors alike.